TechBirmingham thrives through its immensely talented and diverse group of member companies. Meet our Member Companies is an ongoing Q&A series highlighting this group of movers, shakers and makers in B’ham’s tech industry.
Meet McKinnon Maddox, President/Owner of MacMedia. He has lived in Birmingham the last 13 years and started MacMedia three years ago. Read on to get to know more about MacMedia and the great things they are doing in Birmingham and beyond.
MacMedia is a hybrid web design & internet marketing company. We help companies develop an online identity. We build websites, create videos, and use social media campaigns to reach new customers for our clients. As mobile usage continues to rise, we are providing cutting-edge mobile marketing strategies to reach customers in the right places. Our hybrid marketing model allows us to integrate our services and adopt new technologies quickly to provide an all-inclusive marketing experience for businesses in Birmingham.
What do you think is the biggest misconception about your field?
Many companies underestimate the importance of their digital footprint and how they appear on the Internet. Today, customers are reading reviews of local businesses, watching videos, visiting websites, and forming an opinion to determine what they will purchase & from whom they will purchase. 75% of customers looking for a local business use Google to find the business. A company never gets a second chance to make a good first impression. Your digital brand influences the reputation of your business, and it should be prioritized accordingly.
What exciting news or product/service announcements does your company have on the horizon?
MacMedia just launched a new website that features significant places in downtown Birmingham. www.macmediamarketing.com
How do you feel about the Birmingham tech scene?
We are proud to have facilities like the Innovation Depot and organizations like Tech Birmingham that encourage the growth of our tech scene. Our potential continues to increase, and it is becoming less challenging to convince others of our existing ecosystem. We are confident that we are heading in the right direction and are optimistic about the future.
Anything else about you or your company you want us to share?
It is our pleasure to be working with so many incredible people, talents, and companies in Birmingham. We look forward to the future growth of our city and continuing to challenge the status quo.
Thanks so much for sharing, McKinnon!
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